MrBeast debunks claims he breached SAG-AFTRA strike guidelines, shows support with donation

December 2024 · 3 minute read

MrBeast is under fire once again, and this time it has nothing to do with his videos. Instead, the YouTuber was accused of being a scab for breaching SAG-AFTRA strike guidelines. However, he argued that he’s done nothing wrong.

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MrBeast went on to Twitter to clear his name after he promoted the upcoming children’s movie, Teenage Mutant Ninja Turtles: Mutant Mayhem. He claimed that his promotion was part of a signed contract agreement made before the strikes, which means he’s allowed to follow through with his obligations, as per SAG-AFTRA influencer rules.

MrBeast also added that as part of his support for actors and writers, he will be donating to the Actor’s Guild. It’s currently unknown how much he will be donating, or if it would match what Dwayne Johnson gave. But for someone with a reported net worth of $25 million, he should be able to give enough to support protesters in their time of need.

False, this is a contract I signed pre strike and was legally obligated to promote. This falls under the exceptions they have outlined.

Regardless, to make my support clear I’ll make a donation later tonight ❤️

— MrBeast (@MrBeast) August 3, 2023

SAG-AFTRA rules dictate that influencers should fulfill their contract obligations to promote struck work if an agreement was made before July 14, 2023. This means that MrBeast can promote the film, then, based on his claim that the deal was signed before the protests.

However, people still claimed that he still crossed the picket line because not only did he promote TMNT, but he was also starring in it. Teenage Mutant Ninja Turtles revealed on Twitter that the YouTuber played “Times Square Guy.” Not really a huge role, but he is credited for his voiceover work.

👀 can you find @MrBeast in #TMNTMovie #MutantMayhem? https://t.co/MQagqvI2xw pic.twitter.com/v6Vcj6gdkF

— TMNT (@TMNTMovie) August 1, 2023

Critics argued that MrBeast wouldn’t be promoting the project if he was a guild member. They also believe that if he is really pro-union, he still shouldn’t have made the post on his Instagram since Paramount is a struck company.

You wouldn't be legally obligated to promote it if you were…in the union. https://t.co/mtuES0onY2

— Rusty Julia Ralston (flying in dat blue sky) (@imrustyokay) August 3, 2023

Striking people were also "legally obligated" to work lol https://t.co/5us1TMchpN

— wally b kleeposting (is on sky app) (@kleeposting) August 3, 2023
https://twitter.com/Maxibon020/status/1686947575570796545?s=20

Influencers enter a weird grey area when it comes to what they can and can not do during the strikes. For example, there was plenty of mixed information going around about cosplaying, leading up to San Diego Comic-Con 2023.

Content creators are encouraged not to take sponsorship deals with struck companies during the striking period, especially if they want to be part of the guild sometime in the future. Hopefully, MrBeast’s social media activities don’t put him on bad terms with the guild.

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